First of all we need you to know what a Social Media platform is.
The simple answer is this, a Social Media platform is a website that actually does not really have its own content but rather allows users to create profiles and pages and then allows them to post their own and share other people’s content. These sites also rely heavily on the ability of people to follow and track other user’s pages and posts.
In the beginning Social Media was very much like a community picnic, where everyone gathered and had a good chat and caught up with old friends. By this I mean whatever you posted would be shown to all of your followers to comment on and share.
Nowadays Social Media has become HUGE business, gone are the days where the social media website was a free conduit for you to converse with your friends. The Social Media giants realized they are sitting on a gold mine; you and your profiles have become the product that they sell to businesses that are willing to pay to advertise to you.
Nowadays if you have a business page on a Social Media platform they only show your posts to approximately 5% of your following – if you want more you have to pay for it.
So now that Social Media is anything but free you need to be selective on how you use it.
I am going to quickly mention the 4 most used platforms, Facebook, Instagram, YouTube and Linked In as these are the ones used by most small businesses to get their message out to prospective clients.